Bike Library
Bike Library is a bike-sharing scheme for families sponsored by the Ministry of Transportation of Ireland and University College Dublin.
Services
Rebranding
Website development
Industry
Sustainable transport and mobility
The Client
The Bike Library, a collaborative initiative by the Ministry of Transportation of Ireland and the University College of Dublin, introduces a unique bike-sharing scheme tailored for families. Within this innovative program, families have the opportunity to borrow bikes, e-bikes, or cargo bikes for an extended period of time, free of charge, through their local community. This project aims to promote sustainable transportation offering family-friendly cycling options.
The Task
Create a website aimed at promoting Bike Library, enhancing awareness, and generating interest from the target audience. The website should effectively convey the family-friendly atmosphere associated with Bike Library.
The Solution
We developed a distinct visual identity and language for the Bike Library in addition to a website, that was tailored to resonate with families and local communities. By employing a visual language specifically geared towards families, the website ensures an appealing and user-friendly experience. Our goal was to establish a cohesive brand presence that speaks directly to the target audience, fostering a sense of connection and inclusivity.
